LOS ANGELES—Coming up with an event theme can sometimes be daunting. But sometimes inspiration is found right outside your window.
Intertwined Events recently did just that, using some of the diverse neighborhoods throughout the city of Los Angeles to influence the look and feel of an event.
“When using a city or location as inspiration for event design, it is important to go beyond the surface-level elements that usually represent the city,” explained Katie Webb Brundige and Meghan Clem, co-founders of Intertwined, Inc. “This event was designed to kick off a new campaign/project in the city of Los Angeles, so the design was curated to celebrate the history, culture, and the emotional connection people feel to the location.”
The kick-off event for 400 guests took place in October at the South Park Center in downtown Los Angeles.
The space was divided into four vignettes, each based on an area of the city: DTLA/Arts District, Hollywood, Coastal, and Beverly Hills.
Florals spilled out of a giant can of spray bottle. Photo: Courtesy of Intertwined Events
Designed by Enso Creative, the DTLA/Arts District portion featured vibrant decor, including a spray paint can wall and oversize cans. “The design was layered with custom graffiti-style vinyls, greenery, and tactile textures that reflect the liveliness of this LA neighborhood,” Brundige and Clem explained.
The F&B, which was provided by Patina Catering, included ceviche, cochinita pibil, burger sliders, and French fries, with colorful glazed donuts and dipped churros swirls to mimic spray-painted murals.
The area inspired by Old Hollywood glamour, which was created by Eleven Eleven Event Productions, boasted dramatic draping, oversize florals, disco balls, and classic black-and-white checkered flooring, a reference to classic films and Hollywood glam imagery, Brundige and Clem said.
Influenced by the local farmer’s markets, the food selections included Asian-inspired karaage chicken, vegan dan dan noodles, a salmon edamame bowl, and Filipino-inspired pitaya halo-halo.
Inspired by the expansive California coastline and the endless sunshine that defines LA, the event design for the coastal-inspired section, curated by Three Petals Design, evoked a quintessential beach day.
The blue wooden wave installation featured an abundance of warm-hued florals that emulated a sunset on the sand, alongside rattan and wooden seating and a food display. The culinary offerings included ahi tuna baguettes, wagyu Korean hot dogs on a stick, and mini Pop-Tart blondie bars.
A seating area resembled the inside of a hotel lobby. Photo: Courtesy of Intertwined Events
Lastly, a gallery wall of photos of Beverly Hills and its palm tree-lined streets decorated the fourth area. A pink and green color palette and layered dark wood textures gave guests the feeling of stepping into an iconic hotel lobby.
When designing around a city as a theme, Brundige and Clem recommend focusing on creating something that feels familiar and calls on nostalgia. “By leaning into feeling rather than iconography, the designs felt more authentic, elevated, and not overly cheesy,” they said of the LA event.
Keep scrolling to see key vendors and more from inside this LA-centric event…
VENDORS
AV: Honored Occasions
Backdrop Installation: Mark and Crafts
Catering: Patina Catering
Custom Ice: Ice Bulb
Design: Three Petals Design, Eleven Eleven Event Productions, Modest Peach, Enso Creative
Event Production: Intertwined Events
Event Staffing: DMC Staff
Photo/Video: Villa Visuals
Rentals: Found Rental Co., Signature Party Rentals
Venue: City View Penthouse at South Park Center
More LA artwork was on display like this ice sculpture. Photo: Courtesy of Intertwined Events
The space was divided into four vignettes, each based on an area of the city: DTLA/Arts District, Hollywood, Coastal, and Beverly Hills. “Designers need to consider what makes the city feel distinct and how to represent it with textures, decor, experience, and movement rather than literal elements,” Brundige and Clem said. Photo: Courtesy of Intertwined Events
The Old Hollywood glamour area boasted dramatic draping, oversize florals, disco balls, and classic black-and-white checkered flooring, a reference to classic films and Hollywood glam imagery, Brundige and Clem said. Photo: Courtesy of Intertwined Events
A photo moment channeled the glitz and glamour along with the coastal vibes of LA. Photo: Courtesy of Intertwined Events
Mocktails were garnished with “I Love LA” ice cubes. Photo: Courtesy of Intertwined Events
Cans of spray paint were affixed to a mural at varying depths within the DTLA area. Photo: Courtesy of Intertwined Events
The DTLA area included ceviche, cochinita pibil, burger sliders, and French fries. Photo: Courtesy of Intertwined Events
This wooden floral backdrop mimicked the movement of ocean waves, capturing the essence of the coastline without literal wave motifs. Photo: Courtesy of Intertwined Events
link