Amazon Alexa’s next-gen upgrade could turn the assistant into a generative AI chatbot

Rumors started circulating earlier this year claiming Amazon was working on improving Alexa by giving it new generative AI features. Since then, we haven’t heard much about it until very recently when CNBC spoke to people familiar with the project’s development. The new reporting provided insight into what the company aims to do with the upgraded Alexa, how much it may cost, and the reason why Amazon is doing this.

CNBC’s sources were pretty tight-lipped. They didn’t reveal exactly what the AI will be able to do, but they did mention the tech giant’s goals. Amazon wants its developers to create something “that holds up amid the new AI competition,” referring to the likes of ChatGPT. Company CEO Andy Jazzy was reportedly “underwhelmed” with the modern-day Alexa and he isn’t the only one who wants the assistant to do more. Reportedly, the dev team is seemingly worried the model currently amounts to just being an “expensive alarm clock.”

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