Five ways to keep up with the AI revolution

I’ve been working with the technologies associated with conversational AI for two decades. The wide adoption moment that the release of ChatGPT ushered in was something I’d been waiting for (and something I predicted in my book, Age of Invisible Machines). People like having conversations with technology using natural language. Still, the extent to which generative AI has altered the broader AI marketplace has been surprising. 

We now live in a world where most of the people you walk past on the street have had sophisticated conversations with machines by prompting any of the widely available large language models (LLMs) like ChatGPT. This puts businesses in a tricky position. Users are accustomed to posing all kinds of conversational requests to systems that aren’t even remotely up to the challenge of doing real work. Amid all the noise and distractions, it’s important to focus on what really matters in this already fraught journey. Here are five key things to keep in mind as you create a technology ecosystem that’s ready for conversational AI.

Robb Wilson

Co-Founder and CEO of

Be willing to fail


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